Work

Anti-Stereotype Consumption: A Literature Review and Grounded Theory Exploration

Year: 2026

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2026.2746546

Authors: Huilong Zhang, Hui He, Yudong Zhang

Institution: Jiangxi Normal University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7221600597

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Cites: 51

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