Work

The effect of sport league brand personality on behavioural outcomes

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Indian Business Research

DOI: 10.1108/jibr-01-2026-0005

Authors: Anish Yousaf, Abhishek Mishra, Gomaa Agag, Anees Ahmad

Institutions: Jaipuria Institute of Management, Indian Institute of Management Indore, University of Nottingham, Nottingham College, BML Munjal University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7221605404

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Cites: 87

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