When your loss feels like my win: how negative online brand engagement and schadenfreude impact digital brand advocacy
Year: 2026
Type: article
Study design: Observational Study
Author: Dewan Mehrab Ashrafi
Institution: East West University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7221644959