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Specific Features of Evaluating Innovation Efficiency in Service Enterprises

Year: 2026
Type: article
Abstract: The article develops an approach to measuring the innovative synergistic effect generated through the interconnected implementation of technological, organizational, marketing, human-resource, and environmental innovations in service enterprises. It is argued that the simple aggregation of isolated innovation outcomes does not fully reflect the additional value created through their integration.
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W7221647574
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