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The New Rules of Brand Visibility in AI Search

Year: 2026

Type: article

Source: MIT Sloan Management Review

DOI: 10.63383/ecax3804

Authors: Shahper Richter, Alla Lvovich, Wietske Van Osch, Alex Richter

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7221684342

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