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Displaying less, demanding more: how luxury watch advertising shifts distinction from the object to the reader

Year: 2026

Type: article

Source: Social Semiotics

DOI: 10.1080/10350330.2026.2747937

Authors: Belgin Yazıcı, Artür Vahe Karapekmez

Institution: Istanbul Yeni Yüzyıl University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7221783467

FWCI:

Cites: 19

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