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Social signals and green price tolerance: experimental evidence across product categories

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2026-1120

Author: Thuc Cong Thai

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7221815863

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Cites: 58

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