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Music Marketing with Generative AI

Year: 2026

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.2025.0150

Authors: Benedikt Roder, Jochen Hartmann

Institution: Technical University of Munich

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7221827692

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