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Seekers or Sentries? Consumers’ Coping Mechanisms with Third-Party Cookie-Driven Online Behavioral Advertising: A Multidimensional Persuasion Knowledge Approach

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2026.2740038

Authors: Chang-Dae Ham, Un Chae Chung

Institutions: University of Illinois Urbana-Champaign, University of Wisconsin–Whitewater

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7222483887

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Cites: 47

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