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When AI Sets the Price: How Consumers Interpret Price Formats and Intent

Year: 2026

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/joca.70080

Authors: Alvaro Chacon, Ricardo Limongi

Institutions: Universidad Técnica Federico Santa María, Universidade Federal de Goiás

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Conselho Nacional de Desenvolvimento Científico e Tecnológico, Agencia Nacional de Investigación y Desarrollo

OpenAlex ID: W7222544706

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Cites: 45

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