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Beyond responsiveness-based interactivity: the roles of familiarity and self-investment in psychological ownership and viewer loyalty intentions in live-streaming commerce

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2026-0639

Authors: Yi-Chieh Chang, Yikuan Lee, Shou-Yi Yang, Po-Han Lin

Institutions: Southeast Asia University, National Taipei University of Business, National Taipei University of Education, San Francisco State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7222585651

FWCI:

Cites: 46

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