Work

Endorsement modes in social media advertising and the role of consumer involvement

Year: 2026

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-08-2025-8224

Authors: Danish Hussain, Shrutika Mishra, Mohd Danish Kirmani, Pulkit Chahar

Institutions: Christ University, University of Allahabad

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7222764702

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Cites: 50

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