Work

Cross-media affective differences in online reviews: aspect-level evidence and a dual-pathway mechanism

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2026-0567

Authors: Lifeng Chen, Fatian Jiang, Siti Nor Bayaah Ahmad

Institutions: Chinese Academy of Sciences, University of Chinese Academy of Sciences, Universiti of Malaysia Sabah

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7222881497

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Cites: 60

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