Work

Digital transformation of marketing communications in the private healthcare market

Year: 2026

Type: article

Source: Journal of Monetary Economics and Management

DOI: 10.26118/2782-4586-2026-46-53

Authors: Natalya Izakova, M. Agababaev, Kamal Akberov

Institutions: Ural State University of Economics, Novosibirsk State University of Economics and Management

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7222903330

FWCI:

Cites:

Cited by:

Related to: