Work

Sustainable marketing effects on green car intentions: a serial mediation and MGA approach

Year: 2026

Type: article

Study design: Observational Study

Source: Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

DOI: 10.1108/cr-12-2025-0431

Authors: Twinkle Verma, Baldeep Singh, Naina Goyal

Institution: Punjabi University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7223170271

FWCI:

Cites: 106

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