Work

Price under pressure: BayanMart’s pricing dilemma in a volatile economy

Year: 2026

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-04-2026-0292

Authors: Sandeep Puri, Maria Theresa Manalac, Sanjib Dutta

Institutions: Asian Institute of Management, ICFAI Business School, ICFAI Foundation for Higher Education, Institute of Chartered Financial Analysts of India

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7223442681

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