Work

Green product development and pricing strategy considering consumer reference behavior

Year: 2026

Type: article

Source: International Transactions in Operational Research

DOI: 10.1111/itor.70285

Authors: Wei Qi, Bangchen Zhang, Xuwang Liu, Junwei Wang

Institutions: Henan University, Henan University of Economic and Law, Northeastern University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7223474064

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Cites: 38

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