Work

From concept to use: value co-creation in B2B virtual reality environments

Year: 2026

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-02-2026-0160

Authors: Marcelo Royo Vela, Grzegorz Leszczyński, Moreno Frau, Mirkó Gáti

Institutions: Universitat de València, Poznań University of Economics and Business, Corvinus University of Budapest

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7223701714

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Cites: 54

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Related to: 10