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The Impact of Fan Engagement Strategies in ACG IP Marketing on Consumer Purchase Intention

Year: 2026

Type: article

Source: Communications in Humanities Research

DOI: 10.54254/2753-7064/2026.38345

Author: Yinying Luo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7223805990

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