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Economic Mechanisms for the Development of Activities in the Digital Advertising Sector

Year: 2026

Type: article

Abstract: This article examines the economic mechanisms driving the development of the digital advertising sector through a three-level analytical model that encompasses the structure of institutional incentives, transaction costs, resource allocation mechanisms, and channels for realizing returns on investment. The analysis reveals that, despite the gradual establishment of a regulatory framework, requirements for the identification of advertisements are frequently not met; furthermore, tax and administrative procedures impose significant compliance costs on small businesses.

Source: International journal of technology and academic research

DOI: 10.5281/zenodo.23681739

Authors: Mamatkulova Shoira Djalolovna, Worldly Knowledge Publishing Centre

Institution: Samarkand Institute of Economics and Service

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W7224027193

FWCI:

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Related to: 10