Work

The power of green virtual influencers in shaping tourists’ green behavioural intentions

Year: 2026

Type: article

Source: Journal of Sustainable Tourism

DOI: 10.1080/09669582.2026.2749597

Authors: İlker Kılıç, Mert Gürlek, Cansev Özdemir, Cihan Seçilmiş, Şevval Polat

Institutions: Eskişehir Osmangazi University, Breda University of Applied Sciences

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7224290576

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Cites: 65

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Related to: 10