Work

Brand Extension and Organizational Sustainability of Nigeria Breweries Plc. Enugu State

Year: 2026

Type: article

Study design: Observational Study

Source: INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH

DOI: 10.56201/ijssmr.v10.no3.2024.pg223.242

Author: Blessing Oby Osuagwu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7224404822

FWCI:

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