Work

Co-branding as a strategic factor in achieving a sustainable brand image: managerial and theoretical implications from a literature review

Year: 2026

Type: article

Study design: Systematic Review

Source: European Journal of Marketing

DOI: 10.1108/ejm-02-2024-0131

Authors: Chia-Lin Lee, Reinhold Decker

Institutions: National Taiwan University of Science and Technology, Bielefeld University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7224782112

FWCI:

Cites: 126

Cited by:

Related to: 10