Work

Whether and when gratitude appeals work: the role of online community identity and an other-focused mindset

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-04-2026-0275

Authors: Liqin Yu, Jing Huang, Haiying Wei

Institutions: Jinan University, Wuhan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7224834451

FWCI:

Cites: 58

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Related to: 10