Year: 2026
Type: conference-paper
Abstract: This paper offers a scholarly and analytical review of the concept of content in the digital age, along with its types, formats and distribution channels. It is argued that content is not only a means of conveying information but also the main mechanism for building an emotional connection between a brand and its audience. The paper also shows ways of properly placing different content formats on the appropriate platforms and of effectively organizing a content marketing strategy in the media environment of Uzbekistan.
Author: Erejepova Gúldana Tilewmuratovna
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W7225005838