Work

From likes to purchases: the effect of social media advertising on consumer buying behaviour in retail

Year: 2026

Type: article

Study design: Observational Study

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2026.2749004

Authors: Meka Gowthami, B. Kishore Babu, V.S. Prasad Kandi

Institution: Koneru Lakshmaiah Education Foundation

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225018800

FWCI:

Cites: 31

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Related to: 10