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Peran Konten Aplikasi Sedekah Sampah pada Partisipasi Karyawan PT Indocement Tunggal Prakarsa Tbk

Year: 2026

Type: article

Abstract: This driven by the low participation of employees in the environmental CSR program at PT Indocement Tunggal Prakarsa Tbk through the sedekah sampah application. The core problem centers on digital communication content management strategies that overlook cross-generational demographic gaps as a determining variable for user angagement. This research utilizes a descriptive qualitative approach analyzed through the lens of the Fogg Behavior Model formula (B=M A P). The results indicate that visual content successfully triggers the motivation of active employees through the concept of alms. However, the ability chain of senior employees is disrupted due to text-heavy external promotional content formats and a lack of prompt types that facilitate action. In conclusion, corporate environmental communication management must be transformed from a one-way pattern into tactical audio-visual materials, and sustainable content production.

Source: Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)

DOI: 10.35870/jtik.v11i1.7542

Authors: Nabila Cikawati, Amiruddin Saleh, Fajar Fathoni

Institution: IPB University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W7225062998

FWCI:

Cites: 7

Cited by:

Related to: 10