Work

When processing feels smooth: brand placement mode and contextual influences on purchase intentions

Year: 2026

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-10-2025-6378

Author: Yu-Tse Lin

Institution: Fu Jen Catholic University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225106239

FWCI:

Cites: 85

Cited by:

Related to: 10