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How scene features activate customer behaviour transformation in metaverse retailing

Year: 2026

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-09-2025-0684

Authors: Xiaojun Fan, Haixu Chen, Huiyao Li

Institutions: Shanghai University, Wenzhou University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225124455

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Cites: 49

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Related to: 10