Work

The Impact of Digital Marketing on Impulse Buying and Post-Purchase Dissonance

Year: 2026

Type: article

Study design: Study Protocol

Source: Murray State's Digital Commons (Murray State University)

Author: Waters, Audrey M

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225135254

FWCI:

Cites:

Cited by:

Related to: 10