Work

Human or virtual? Identity disclosure and influencer credibility among Gen Z

Year: 2026

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2758093

Authors: Georgiana Craciun, Melanie B. Richards, Dana Harrison, Thomas Martin Key

Institutions: Duquesne University, East Tennessee State University, University of Colorado Colorado Springs

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Duquesne University

OpenAlex ID: W7225185400

FWCI:

Cites: 45

Cited by:

Related to: 10