Work

The Influence of Sales Promotion Content, Content Attractiveness, and User-Friendliness on Financial Decision Making through Imitation Intention

Year: 2026

Type: article

Source: Vifada Management and Digital Business

DOI: 10.70184/q860cs62

Authors: Vernandes Dalen Christian, Apriani Simatupang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225224855

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