Work

Revisiting Country of Origin Research: TCCM and BERT Driven Review

Year: 2026

Type: article

Study design: Systematic Review

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2026.2754742

Authors: Shashi Yadav, Nawal Kishor

Institutions: Indian Institute of Management Amritsar, Indira Gandhi National Open University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225333876

FWCI:

Cites: 172

Cited by:

Related to: 10