Work

Green marketing communication (GMC) strategies: a bibliometric analysis from 2015 to 2025

Year: 2026

Type: article

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-04-2026-0034

Author: Asmah Waqar Ahmad

Institution: Ajman University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225336070

FWCI:

Cites: 42

Cited by:

Related to: 10