Work

Examining the Role of Integration Into Sport Brand Community Dimensions on Customer-Based Brand Equity

Year: 2026

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/10616934261495981

Authors: Olzhas Taniyev, Austin Bogina, Bomin Paek, Brian Gordon

Institutions: East Carolina University, University of Kansas, University of Tennessee at Knoxville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225382022

FWCI:

Cites: 71

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Related to: 10