Work

Exploring consumer psychology and purchase intent for newly arrived apparel in retail establishments: A gender-moderated study

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Fashion Design Technology and Education

DOI: 10.1080/17543266.2026.2758109

Authors: Pratibha Rai, Om Jee Gupta, Pooja Darda, Kabir Sharma

Institutions: University of Petroleum and Energy Studies, Jaipuria Institute of Management, Symbiosis International University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W7225390948

FWCI:

Cites: 52

Cited by:

Related to: 10