Work

The relational–experiential market system: an emergent framework for marketing strategy in fashion-related small retail businesses

Year: 2026

Type: article

Source: International Journal of Fashion Design Technology and Education

DOI: 10.1080/17543266.2026.2758115

Authors: Erica E. Spurgeon, Linda S. Niehm

Institutions: University of Central Missouri, Iowa State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225402347

FWCI:

Cites: 35

Cited by:

Related to: 10