Mexico: Automotive Market
Year: 2026
Type: article
Abstract: This report analyses the automotive market in Mexico during January–September 2026, covering 60 brands and 31 automotive groups. It examines monthly sales dynamics, market concentration, brand and group rankings, countries of ownership, and sales-weighted average vehicle values. The dataset records 1,226,671 vehicles and an estimated retail sales value of €33.59 billion, with a weighted average value of approximately €27,382 per vehicle. The report includes charts and complete statistical tables. Sales volumes draw on INEGI data and published AMDA estimates. Monetary values are estimated using model-level sales volumes, reference prices and comparable-model or portfolio estimates where necessary. Values in Mexican pesos are converted into euros using monthly average ECB exchange rates. Aggregate average vehicle values are weighted by sales volumes. Central estimates are used throughout; minimum and maximum scenario values are excluded from the reported calculations. Monetary figures represent estimated retail vehicle sales value including VAT, rather than manufacturer revenue. Reference prices mainly relate to October–November 2026 and are applied as price proxies for the reporting period. The outlook discusses market stabilisation and a possible plateau in the combined share of Chinese brands. It considers both persistence of that plateau and a potential decline if some brands exit without their sales being absorbed by other Chinese brands. This record includes the English-language PDF report and the underlying CSV dataset, allowing readers to inspect the data and conduct further analysis.
Author: Kartashov, Oleksii
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7225411333