Work

The dynamics of bridal intimate apparel consumption: a qualitative study of women’s decision-making

Year: 2026

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-06-2026-0170

Authors: Sita Mishra, Sheetal Jain

Institution: Institute of Management Technology

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225430644

FWCI:

Cites: 22

Cited by:

Related to: 10