Work

The social self in sustainable luxury services: psychological ownership, identification and willingness to use

Year: 2026

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-12-2025-0925

Authors: Yupal Shukla, Jayesh D. Patel, Ravi Chattergee, Jariwala Harsha

Institutions: Jaipuria Institute of Management, University of Memphis, Ganpat University, Symbiosis International University, Indian Institute of Management Jammu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225570405

FWCI:

Cites: 27

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Related to: 10