Work

Decision pathways in mobile-app shopping: a Throughput Model study of online consumers

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-12-2025-8656

Authors: Waymond Rodgers, Tam Nguyen, Van Bao Pham, Alberto Lopez

Institutions: The University of Texas at El Paso, University of Hull, University of Da Nang, Da Nang University of Economics

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225574160

FWCI:

Cites: 46

Cited by:

Related to: 10