When AI signalling backfires: a threshold model of perceived firm innovativeness
Year: 2026
Type: article
Source: Journal of Services Marketing
Authors: Duy Phan Khanh, Thanh Tiep Le
Institution: University of Economics Ho Chi Minh City
Language: English
Topic: AI in Service Interactions
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7225574184