Year: 2026
Type: article
Abstract: This study aims to analyze the implementation of product and service socialization by PT Pegadaian in introducing the Tring! application to the public at UPC Pasar Rembiga. The study employed a descriptive qualitative approach, with data collected through observation and documentation during the Field Work Practice (PKL). The findings indicate that socialization activities were conducted through visits to several educational institutions. The materials covered financial planning, financial management, gold investment, and the introduction of Pegadaian products, including Gold Savings, Gold Installment, and Gold Arisan Installment. The activities continued with an introduction to the Tring! application, accompanied by assistance with downloading the application, registering, and activating accounts. During this process, several technical obstacles were identified, including OTP codes not being received, verification emails not arriving, and difficulties with facial scanning. Participants who were unable to complete the activation process were advised to contact Pegadaian’s customer service for further assistance. This study concludes that the socialization activities covered both the introduction of Pegadaian products and services and practical guidance on using the Tring! application. However, technical obstacles remained during account activation. Therefore, future socialization activities should include guidance on addressing activation problems and information about Pegadaian’s official support channels.
Institution: Institut Agama Hindu Negeri Gde Pudja Mataram
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7225605283