Work

Easy listing, hard selling? How AI-source disclosure in second-hand product descriptions shapes purchase intention

Year: 2026

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2026.2760826

Authors: Jianming Wang, Wenxuan Ru, Guotao Ye

Institutions: Zhejiang University of Finance and Economics, Xi'an Jiaotong University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225619344

FWCI:

Cites: 45

Cited by:

Related to: