Work

Symbolic infrastructure: Governing brand communication in platformised markets

Year: 2026

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2760355

Authors: André Richelieu, Argyro Elisavet Manoli

Institutions: Université du Québec à Montréal, University of Bergamo

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225632594

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Cites: 35

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