Work

Exploring the value perceptions of young Indian luxury consumers towards inconspicuous luxury apparel consumption: evidence from homegrown brands

Year: 2026

Type: article

Source: International Journal of Emerging Markets

DOI: 10.1108/ijoem-01-2025-0109

Authors: Shriya Shingari, Rishiraj Sharma, Diksha Shingari

Institution: Guru Nanak Dev University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225640058

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Cites: 71

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