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Pelatihan Desain Kemasan Pada Pelaku Umkm Bumdes Anugrahmulya Desa Candimulyo Kecamatan Dolopo Kabupaten Madiun

Year: 2026

Type: article

Abstract: MSMEs are one of the backbones of the Indonesian economy in reducing unemployment. However, many MSMEs lack competitiveness in the national market. One of their weaknesses is unattractive product packaging. Product packaging plays an important role in attracting consumer interest and competitiveness. It is not only related to competitiveness, but also to long-term brand building, product information, and short-term buyer interest. The product packaging of MSMEs in BUMDes Anugrahmulyo, Candimulyo Village, Dolopo District, Madiun Regency, which is relatively simple, namely clear plastic, is one of the obstacles in market competition. Therefore, this training aims to provide an understanding of the importance of paying attention to product packaging and to improve the skills of MSME players by editing the packaging design and product logo of each MSME. This Community Service Program was attended by 15 SME actors, with participants showing great enthusiasm for the training. The stages of the Community Service Program include needs analysis, program planning, material preparation, and program implementation.

Source: JURNAL DAYA-MAS

DOI: 10.33319/dymas.v11i2.216

Authors: Fajar Istikhomah, Lies Wuryanita Adriyani, Awit Istighfarin, Putri Balqis Al-Kubro, Muhammad Syaifudin

Institution: Universitas Muhammadiyah Madiun

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7225643977

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