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A Study on Consumer Buying Behaviour in the Cosmetic Industry in India

Year: 2026

Type: article

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2026.v08i06.81981

Authors: Ritu Bishnoi, Meenakshi Anand

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225652761

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