Work

brand-symbolism-through-symbolic-rhetoric

Year: 2026

Type: article

Abstract: brand-symbolism symbolic-rhetoric zhou-yi i-ching brand-strategy semiotic-analysis brand-identity archetypal-analysis cross-cultural-branding brand-equity visual-communication cultural-philosophy

Source: Open Science Framework

DOI: 10.17605/osf.io/ar9e4

Author: Wei Wu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7225660209

FWCI:

Cites:

Cited by:

Related to: