Work

Groundedness as a driver of revisit intention and restaurant brand evangelism in nostalgia-themed restaurants: evidence from Indian Gen-Z

Year: 2026

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-07-2026-3402

Authors: Keerthi Police, Jatoth Sai Kiran

Institutions: ICFAI Business School, Institute of Chartered Financial Analysts of India

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225728884

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Cites: 75

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